The relatively modern ranking that analyzed
several countries on almost every aspect ranging from the living standards,
legal rights, economic status and power, has officially announced that Switzerland
is once again the world's best country for 2018, with Canada humbly placing
second.
It's unsurprisingly
the second time the Swiss have topped the
U.S. News & World Report's Best Countries report, which
amiably looked at a astounding 80 countries for the rankings.
Countries with generally progressive
policies tend to take the lead in such evaluations as noted by analysts.
Switzerland, Canada, Germany, the U.K. and Japan have made up this years Top 5.
Sweden,
Finland, Denmark and Norway, the Nordic countries are amongst the names present
on the list, they lead in other sub-categories and the credit goes to their commendable
forward looking social strategies. For example, Denmark has been titled the
best country for women, having a great environment to raise children in.
Whilst, Norway tops the list for being the best country for citizenship.
The
citizenship category takes into account a country's former record on human
rights, gender equality and freedom of religion.
"For
the countries that rose to the top of this year's rankings, it is once again
clear that military vigor and economic power are no longer the key determinants
to a country's brand success," were the words of David Sable, Y&R
Global CEO. Y&R's BAV Group contributed in developing the advanced model
for the ranking.
"The Best Countries rankings continue to
show us that just as brands must focus on a wide range of attributes to raise
profiles and win over audiences, nations that are multidimensional and that
reflect a wider range of qualities, such as innovation and compassion, have the
brand appeal that propels them on the global stage."
A new
category introduced this year was the respondents being asked to assess influential
world leaders. Canadian Prime Minister Justin Trudeau and German Chancellor
Angela Merkel were titled the most respected leaders, the heroes the world
needs, unsurprisingly. While thee is no doubt that Donald Trump, USA’s
President and Russian President Vladimir Putin got the distinction in having
the worst approvals by far.
To ascertain
the top-ranking countries, Y&R's BAV Group and The Wharton School of the
University of Pennsylvania concurred a model that found 65 attributes. These were
then presented in a survey to approximately 21,000 business moguls, elites and
local citizens from throughout the world.
Here are the top 10 countries
on the Best Countries 2018 list:
1.
Switzerland
2.
Canada
3.
Germany
4.
United Kingdom
5.
Japan
6.
Sweden
7.
Australia
8.
United States
9.
France
10.
Netherlands
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